Pakistani band now Etihad Airways brand ambassador
Friday, June 04, 2010
KARACHI: Eithad Airways signed Pakistani pop band Strings as its brand ambassador to target expatriates living around the world, airline officials said on Thursday.
The year-long contract with an international airline for a local band is the first in the country and it is being seen as a much-needed boost to the local entertainment industry, hit hard by terrorism.
“It is not only about free air tickets. We needed something like this to promote the true image of Pakistan,” said Faisal Kapadia. “We want to do concerts internationally, but it is very expensive. This deal will help to overcome that.”
Kapadia along with Bilal Maqsood shot to fame in 90s. Their songs have been used as soundtracks in many Indian and Hollywood movies.
Maqsood said that the number of concerts had come down drastically over the last three years. “Not many people are interested in organising large musical events.”
Chief Commercial Officer of Etihad Airways Peter Baumgartner said Strings would help the Abu Dhabi-based airline to reach out to Pakistani expatriates. “We have planned a lot of cultural events where Strings will be performing.”
Pakistani band now Etihad Airways brand ambassador
Pakistani band now Etihad Airways brand ambassador
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